11 Immutable Laws of Internet Branding

Title: 11 Immutable Laws of Internet Branding

Author: Al Ries

Binding: Hardcover

EAN: 9780060196219

Condition: Good

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Condition descriptions:
- As New: Hardly any signs of use, almost as new.
- Good: May show minor signs of use, such as some discoloration or a name on the endpapers, but generally no underlining or notes in the text.
- Fair: Book in fair condition. May show signs of use, such as discoloration, reading creases in spine, underlinings, notes, light soiling at edges, dog-ears, or a crooked spine.
- New: Book is new.

Description:
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.