From Branded

Title: Va Branded

Author: Gareth Williams

Binding: Hardcover

EAN: 9781851773251

Condition: Good

Please note: Below is a general description of how we classify our condition types. If you would like a more precise picture or have specific questions, please send us a message and we will be happy to look into it for you.

Condition descriptions:
- As New: Hardly any signs of use, almost as new.
- Good: May show minor signs of use, such as some discoloration or a name on the endpapers, but generally no underlining or notes in the text.
- Fair: Book in fair condition. May show signs of use, such as discoloration, reading creases in spine, underlinings, notes, light soiling at edges, dog-ears, or a crooked spine.
- New: Book is new.

Description:
What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals.;This illustrated book takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them. Through a series of snapshots of the products or advertisements of key companies such as Coca Cola, Levis and McDonalds, this work focuses on the links between brand and consumer behavior, decoding hidden messages and analyzing marketing strategies. Brands are grouped by their key characteristics: some promising authenticity and reliability, others offering technological empowerment or a luxurious lifestyle. Brands and their meanings - formed as much by consumers as they are by product designers or marketing directors - are also shown in a global context, forming a common language which is subtly adapted to suit local tastes and aspirations.