From The Gray Mass

Title: From the Gray Mass

Writer: Tjaco Walvis

Binding: Paperback

EAN: 9789043017909

Condition: Good

Please note: Below is a general description of how we classify our condition types. If you would like a more precise picture or have specific questions, please send us a message and we will be happy to look into it for you.

Condition descriptions:
- As New: Hardly any signs of use, almost as new.
- Good: May show minor signs of use, such as some discoloration or a name on the endpapers, but generally no underlining or notes in the text.
- Fair: Book in fair condition. May show signs of use, such as discoloration, reading creases in spine, underlinings, notes, light soiling at edges, dog-ears, or a crooked spine.
- New: Book is new.

Description:
The brain of the average Dutch person has to process between 500 and 5000 logos and advertising messages from brands every day. But which brands do we ultimately choose from this flood?_x000D_ Think back to the last time you bought a product or service. Were you aware of why you bought that particular brand? Brain research shows that the answer is usually no. We make our choices unconsciously and choose the brand that first comes to the surface of our gray matter. But how do you win this race as a brand?_x000D_ In this new, clearly written book, Tjaco Walvis answers these questions based on the largest overview analysis of neuroscientific research in this field to date.