101 Marketing Tips for Entrepreneurs

Title: 101 Marketing Tips for Entrepreneurs

Author: Peter Desmyttere

Binding: Paperback

EAN: 9789081140713

Condition: Good

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Condition descriptions:
- As New: Hardly any signs of use, almost as new.
- Good: May show minor signs of use, such as some discoloration or a name on the endpapers, but generally no underlining or notes in the text.
- Fair: Book in fair condition. May show signs of use, such as discoloration, reading creases in spine, underlinings, notes, light soiling at edges, dog-ears, or a crooked spine.
- New: Book is new.

Description:
There are plenty of books on marketing. But a marketing book
tailored to the entrepreneur is hard to find. '101 marketing tips for entrepreneurs' shows smaller entrepreneurs how surprisingly strong they actually are. And how powerful their position is against larger competitors. In a book full of concrete tips, they get a separate view on entrepreneurial marketing. It is written from the reality of entrepreneurs and is full of practical examples and advice for quick results.

Marketing is more than advertising
'Marketing is more than advertising', that is the central idea of ​​'101 marketing tips for entrepreneurs'. In addition to the classic advertising techniques, the reader learns how to work innovatively and how to play out his or her personality as an entrepreneur. He discovers the power of networking and the role of simplicity in marketing. With the tips and techniques from the book, every entrepreneur, no matter how big or small, sets up an innovative marketing policy in his or her company.

101 tips in 7 ways
Seven chapters structure the 101 tips. They are the seven building blocks for a sound marketing policy in the smaller company:
Focus on your strengths (7 tips)
Use your personality (2 tips) Constantly seek attention (22 tips)
Play to your target audience (40 tips)
Aim for response (19 tips)
Get to work on your network (10 tips)
Simplify your message (1 tip)

The book shows the entrepreneur his strengths. It points out the privileged position that entrepreneurs take up compared to larger competitors. And the opportunities that arise from this. The reader discovers the importance of a well-thought-out marketing plan and is provided with concrete solutions.

Creative entrepreneurs
The book promotes creative entrepreneurship. The entrepreneur of the future is a creative entrepreneur. He gives his products and services a high added value and uses a communication strategy that starts from his personal strengths. And - contrary to what many think - a smaller marketing budget does not have to be an obstacle to success.